Nathan Gaidai
Nathan Gaidai
Table of Contents

They Always Ask: “Are You Done With Keywords?”

Table of Contents

“Are you done with keywords” is the question a lot of corporations and business owners ask before they decide to quit on SEO or think that traffic will stay up all the time. They see traffic growth and think that because SEO is “permanent” it’s all over.

Well, it’s true and false at the same time.

True: it is permanent but it is also dynamic.
False: it still requires maintenance. Refining.

SEO & Web Related Items Requiring Maintenance

 

Algorithm Update

If your website was not maintained, and traffic tanked, you would need to assess, recently in 2022 websites were hit with the core web vitals update.

They always ask are you done with keywords

You probably never noticed, but Google Search Console is VERY slow and it will take anywhere from 1 day to 180 days for it to crawl and perceive an issue as resolved. Caching is a large component of that… It could take 180 days if you are serving bots with an older cached version and if your cache is cleared on the crawl date you are still deep in the mud, WHY? you ask… it will take a caching solution quite a while to cache the entire website and if it’s not, the core web vitals assessment by Googlebot will fail. Even more than that if your website is large (over 500 pages). And adding a screenshot of data absorption from GSC. 

For example from my own experience, even with a CDN solution like Cloudflare even if integrated with NitroPack a 200 pages website takes around 1-2 hours to cache. And this is only if you optimized your site to work with said solutions AND I would also recommend to regenerate CSS files and keep them externally and not inline!

Haha, your website is 10,000 pages XXL? oh, you are screwed my friend, you will need to purge your cache 3-4 days prior, especially if you are an e-commerce site with images. BUT if you do not create sitewide changes like footer / header adjustments or replaced a major plugin or working on a major update – the pages usually purge on their own based on updates if you use a good caching plugin.

Other than that I would recommend NOT listening to the infamous UX experts and marketing gurus that are dying to add all kinds of symbols to the website every other week. It will hurt you and the website you are working on.

What you can do, which is my way of dealing with said “expErTs”, is to check which pages they visit regularly based on their website user or IP address and create a dedicated footer / header just for them with their favorite icons/insignia/symbols/ads (lol I know) or serve them with a different version of the website with a different footer / header just for their subnet. Similar to an A/B test with Google Optimize. Just make sure the US and Googlebot is seeing the TRUE optimized version of the website. Usually these people don’t last a long time due to their lack of usefulness and understanding of how the internet or SEO actually works. At SEO Jokers we call them dinosaurs, even though they might be younger than anyone and perceived as tech savvy, I will tell you the truth: touchscreen skills do not equate to being technologically advanced, the same goes for Fortnite gaming skills or drone flying skills. Repair the drone and develop the game are the actual skills.

Congratulations, you managed to save the website’s traffic from being destroyed and get to implement said “SpEciAl C0mpanY AnnoucMentS” after you have been cleared of the crawl. Revert back to the standard footer / header and go on with your day. Make sure to explain to all fresh-off-the-boat types of GuRus that sitewide updates requires planning and should be scheduled properly.

However, as a general guideline for most standard websites with less than ~5000 pages, purge your cache not later than the 20th. Googlebot crawls as early as the 25th and as late as the 7th. I have never seen anything significant any earlier or any later than that. Unless you are working on a news website or financial marketplace or something like that. They would get crawled differently to provide the most updated results. That’s a whole different ballgame.

Some examples from one of our case studies. Which is around 4000 pages and rarely has any issues. Our case study for Google Algorithms vs. Ecommerce website explains how thousands of pages were optimized for search bot crawlers and users.

To get a sneak peek into mobile optimization, the image below means that 99% of URLs on this site are optimized for mobile. Aside from the fact that the general public often uses mobile devices to access the web, the percentage of URLs with good status on core web vitals impact search engine results page. You can also notice on the chart that the increase in impressions has an upward trend.

Are you done with keywords they asked 1 - core web vitals mobile

Compare it to the desktop report below. Having 43% good URLs has significantly decreased the total impressions and has an erratic upward and downward trend on the chart.

Are you done with keywords they asked 2 - core web vitals desktop

Based on the screenshots above, you might notice that Google sometimes does not react or reacts slower to core web vitals scoring. It seems to be a combination of how much the score fluctuated and for how long. You might see different reactions if you have read our other case studies.

INP Replaces FID as a Core Web Vital Metric

Now, let’s talk about core web vitals and future changes. A recent update states that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a core web vital metric. INP is a more comprehensive and reliable metric to measure the responsiveness of a page.

They always ask: are you done with keywords? - core web vitals (inp update)

The key is to prepare for the upcoming changes. It is a good idea to measure your INP scores as early as today and make sure there are no issues. Also, use different strategies to optimize your webpage, such as using a Content Delivery Network (CDN), minifying your CSS and JavaScript files, and using lazy loading techniques for images. 

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