Nathan Gaidai
Nathan Gaidai
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Pandemic Google Algorithms - Brilliance Jewels

Pandemic Google Algorithms vs. A Single eCommerce Site

Table of Contents

Brilliance Jewels stores are one of the best places for high-end jewelry. An inventory that offers anything from designer jewelry and antiques older than 100 years to engagement rings and rare vintage collectibles. Among their brands are Audemars Piguet, Rolex, Omega, Cartier, Patek Philippe, Hublot, Bvlgari, Chopard, Richard Mille, Balenciaga, Tiffany & Co., Hermes, Chanel, and many more.

Looking back to 2020, the importance of the user experience and page load time grew due to the coronavirus outbreak. Small businesses had to emphasize local SEO and automation since face-to-face customer interaction diminished due to increased mobile usage and working from home had significant adjustments to Google’s search algorithms. A business like Brilliance Jewels was well aware that a website is extremely important and benefited from having an e-commerce option for all its clients.

Fixed Desktop Core Web Vitals

Google search console 3

Fixed Mobile Core Web Vitals

Google search console 4

Mobile seo

Fixed Page Experience Scores

Google ranking console core web vitals

 Sustained Results for BOTH Desktop & Mobile

Google ranking console core web vitals 2

We worked on redesigning Brilliance Jewels’ website multiple times and optimized it for Core Web Vitals. In order to keep the website more recognizable for Googlebot we organized, cleaned it, and boosted it with new content during 2021. These improved vitals enhanced the user browsing experience while also increasing the website’s visibility on search engines. Additionally, we increased its PageSpeed across the entire website which consisted of thousands of pages, and ensured it passed the page experience algorithm update for desktop and mobile devices.

Pagespeed google algorithm

We managed Brilliance Jewels’ website, creating and coding a functional layout while ensuring that it is compatible with all browsers, including mobile devices, and other devices that might access the website.

Desktop seo friendly web designMobile optimized web design

We applied UX and SEO best practices to make it simple to place an online order directly from the website. Also, we used best practices for Local SEO according to Google’s Guidelines.

Local seo google ranking

NitroPack is our most common choice for WordPress caching since if it’s properly optimized alongside the best SEO practices it will do very well. It did improve the user experience, conversion rate, and search engine ranking for Brilliance Jewels.

Search results 1st page

As SEO specialists and WordPress lovers, we identified the most popular search terms and pages for Brilliance Jewels and made sure to capitalize on them.


Google local seo ecommerce

Also, we manage the web development aspect & maintenance and make sure to keep thousands of product pages optimized for search bot crawlers and users. We followed Google’s guidelines:

As recommended by Daniel Waisberg from Google Search Central, the best practices to find people and navigate the eCommerce website include:

  • Publishing all the products you sell (in-store and online)
  • Creating pages known as Product Detail Pages (PDP) that explain the product to sell
  • Adding product images that display the product with transparent background and from different angles
  • Adding a detailed description of the product
  • Adding information on purchase details such as availability, price, shipment, and taxes
  • Adding customer ratings and reviews to help shoppers with their product research and purchase decisions.

During the initial implementation of technical SEO in 2020 we saw a major increase in traffic when we improved the user experience by fixing layout shifts.


2019 – 2020

Google ranking console core performance

2021 – 2022

Pandemic google algorithms - brilliance jewels

August – November 2022 (3 month view)

Pandemic google algorithms - brilliance jewels

2022 – 2023

Pandemic google algorithms - brilliance jewels

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