Can A Small Business Actually Replace Google Ads with SEO?
Another important part of a website’s evaluation is an audit that examines the content of the pages and more specifically the articles on the blog for authenticity, quality and structure. Many problems related to drop in traffic or penalties are related to content, especially if parts of it are plagiarized or written by an AI program, such as ChatGPT.
The cost of a website audit will depend on the number of pages, channels, products and the amount of content.
Website audits measure the site’s design, cyber-security, user experience, traffic, structure, and cross-platform browser compatibility to ensure that it is accessible and mobile-friendly. An audit is a first step in diagnosing a problem that persists over a period of time that resulted in drop of organic traffic or a penalty by a search engine.
Security audit is performed when you notice that your website suddenly isn’t functioning properly, looks broken up, stuttering, loads too slow or a perfectly functioning in the past button, now sends you to a 404 page. This could be an indication of bridged security, which can put your website at risk of being avoided by search engine crawlers, resulting in sudden drop in traffic and removal from search results. In this case it would be a good idea to get your website reviewed by an SEO specialist who will review your website’s firewall, SSL certificate, hosting, plug-ins and add-ons, passwords and permissions, backups, email security and so on in order to identify the issue and build a plan to resolve it.
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It could be many things at once. The main reasons we encounter are Snake Oil SEO, Low-Quality SEO, and Technical SEO issues. For example the lack of a secure connection (SSL), duplicate content, thin content, bad user experience, intrusive popups, unfriendly mobile design, and slow page loading times.
Yes. But the real question is: “Are you ready to learn web development and SEO best practices?”.
When using good web and white Hat SEO best practices, according to Google, you should expect to see positive results after 6 to 8 months.
Don’t do Black Hat SEO. Do not buy links. Do not pay for blogs on other websites. Do not use AI for content generation. Educate yourself and your team in SEO & Web best practices.
SEO is the future but it is also the past. SEO is not something new, it’s been going on “forever”. SEO is almost as old as the internet itself.
Your blog is the heart of your website. This is where most of your keywords, phrases, and the bulk of the content are. A blog on a website functions like a library at a university.
For example, a local Toyota dealership will write about their new in-stock hybrid models. In turn, search engines will populate them locally for searches such as “hybrid toyota near me”.
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