Nathan Gaidai
Nathan Gaidai
Table of Contents
Do Google Algorithms Prefer Niche Sites

Do Google Algorithms Prefer Niche Sites?

Table of Contents

JDi converts customer experiences into creative insurance industry solutions. JDi’s premier software solutions are developed to help businesses avoid spending money on outdated operations, such as manually keeping paperwork that can be kept online for AI to manage and sort.

We manage & handle all their website development, while consistently carrying out white hat SEO techniques and well-researched online marketing strategies. We created the desktop versions and optimized their website’s mobile design!Jdi desktop design

Jdi mobile design

Since some of JDi’s websites and products are strictly aimed towards the insurance industry, it makes them very hard to rank for. Even for long queries. Google also likes niche sites, with specialists showcasing their trustworthiness, since they do not tend to be wrong. 

Google search traffic increase Seaarch results with seo

Therefore, we had to break down JDi’s main website into multiple niche-oriented websites, for them to rank better as unique solutions. That is a project that can take years but usually proves results instantly when search engines realize that the sites are connected by connecting their “web” with external links from one website to another. 

Search results 1st page

Since we used 301 permanent redirects to achieve the best user experience, we did not need to use canonical tags.. We shifted content gradually, over the years, from one site to another, dividing it into easily navigable categories for users and robots alike. 

Semrush seo growth graph

We did increase the amount of content available on the websites to compensate for the loss of traffic on the main site, but overall, the total amount of traffic was higher and conversion rates were better! We also made simple but effective content upgrades – added subtitles to make it more user-friendly, new photos and videos, made new featured images, and enriched the blog with infographics. 

Also, one of our goals was to remove off-site  duplicate content, and we optimized metadata and heading tags, together with alt descriptions, to make content more accessible to users. To further improve the user experience we built a smooth website on Elementor and passed the Core Web Vitals algorithm update with a little help from NitroPack, which works great with WordPress!  

While mobile optimization is still underway, Mobile indexing helped immensely, due to the algorithmic mobile first indexing update in 2018 even though most of the potential clients are not using mobile devices. It increased the client’s campaign performance, especially once we specified the targeted audience for different services by optimizing multiple sites.

By dividing the main website into multiple niche-oriented websites, we optimized Core Web Vitals and the Page Experience algorithm updates. Our experience demonstrated that Google algorithms do prefer niche sites, especially when they contain valuable, quality, keyword-related and directed content.

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