Corporate SEO Training

It is undeniable that the online presence of any business is essential! If your potential clients cannot find you online, you simply don’t exist. No one knows that you are there, and no one cares to look around to find you. In such conditions, it is not surprising that SEO specialists are in high demand, hard to find, and even harder to hire while having an in-house SEO team is a matter of futureproofing your business and ensuring its place in the market. Nevertheless, it is not necessary to look for those perfect individuals who will be taking care of your SEO on a daily basis, you can train those who you already employ!

The Benefits
SEO Bootcamps
Success Stories
FAQ

SEO Training Benefits

We recommend SEO training to be a part of regular employee training, especially for larger enterprises and corporations that have large and various departments, responsible for different areas of the business, because all of them need to be aligned in terms of SEO, marketing, and online marketing strategies.

The following are the benefits of providing your employees with SEO training: 

  • Increase the success of a reconsideration request you are planning to submit
  • Prevent Black Hat SEO
  • Remove Black Hat SEO from your site
  • Reduce the chance of a search penalty
  • Avoid suspensions on search engines
  • Rehab from PPC addiction
  • Achieve long-term organic search traffic results
  • Reduce friction between different teams
  • Reduce team management overhead
  • Increase your brand’s monetary value by increasing its online presence
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Our Success Stories

We are proud of our work and dedication to the success of our clients and therefore are not shy to showcase the awesome job we did for our clients! Check out our success stories to get a glimpse of what the future holds when you decide to work with us!

FAQ

It could be many things at once. The main reasons we encounter are Snake Oil SEO, Low-Quality SEO, and Technical SEO issues. For example the lack of a secure connection (SSL), duplicate content, thin content, bad user experience, intrusive popups, unfriendly mobile design, and slow page loading times.

Yes. But the real question is: “Are you ready to learn web development and SEO best practices?”.

When using good web and  white Hat SEO best practices, according to Google, you should expect to see positive results after 6 to 8 months.

Don’t do Black Hat SEO. Do not buy links. Do not pay for blogs on other websites. Do not use AI for content generation. Educate yourself and your team in SEO & Web best practices.

SEO is the future but it is also the past. SEO is not something new, it’s been going on “forever”. SEO is almost as old as the internet itself.

Your blog is the heart of your website. This is where most of your keywords, phrases, and the bulk of the content are. A blog on a website functions like a library at a university.

For example, a local Toyota dealership will write about their new in-stock hybrid models. In turn, search engines will populate them locally for searches such as “hybrid toyota near me”.

SEO Bootcamps for Corporations

Bootcamp is one of the most popular training formats as it intends to provide as much information as one would learn in a week in a matter of two or three days. Even though boot camp-style training tends to be very intense, many people find it most efficient as no time is wasted. Nevertheless, if the information given during such training is too vast, much of it is lost the moment the training is over. 

That is the main reason, SEO Jokers Bootcamps are designed to be very targeted and highly specialized hands-on training, focused on related issues, and filled with mini projects that are done in class, allowing for higher retention of information and development of better skills.  

After the training, in order to cement your employee’s newly acquired skillset, we offer support and mentorship for as long as your employees need it. 

However, keep in mind that each website or project requires different skills, and thus more than one training might be required because you simply cannot teach everything in a short period of time. Therefore, don’t believe the hype promising to make well-rounded specialists in three days, and definitely don’t be shy to ask questions.

#1 SEO Fundamentals

Fits Everyone
$ 10,000-20,000
  • On-Site $20,000
  • Online $10,000
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10 Classes with a customized schedule. On-site is 2 weeks of 2 classes/workshops each day. The online bootcamp is more flexible and could stretch up to 30 days.

  • History of the Internet & Basic Coding
  • Marketing Fundamentals
  • Classic Marketing
  • vSEO
  • Content is King
  • SEO Tools Training 
  • Technical SEO
  • PPC Rehab
  • Web & Graphic Design
  • Technical SEO

#2 Advanced Workshop

For Devs & Experts
$ 12,000
  • Online $12,000
  • Workshop Bootcamp
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We take your website for 3 months and help your team work on increasing traffic and actively monitoring and overcoming challenges as a coherent group with the help of an SEO Joker.

3 months, 2-hour weekly class, a total of 12 classes!

  • Keyword & Competitor Research
  • Google Search Console Training
  • Plagiarism / Spam / AI
  • Server Side and Network Optimizations
  • SEO Restoration
  • SEO Automation
  • Social Media SEO
  • WordPress
  • User Experience Audits
  • Schema Markups
  • Fixing Black Hat SEO
  • Reconsideration Requests

What are the topics that will be covered for each team during the SEO training?

Content Creation

Content is King! It is the pillar of SEO and therefore one of the most important things that you should focus on and dedicate a lot of time to, because, without great content, you are not likely to rank at all. People do not typically search for a company, they either search for a product or an answer to a question that they have. Most visitors land on a website through an article in a blog that answers the question that they searched for.

Hence, the more answers to the questions within your industry you provide and the more interesting, authentic, and unique the information is in your articles, the more people will read them, and thus the more often a search engine will suggest your website to other users searching for similar things. As you have gathered by now, user experience is paramount and this is why we dedicate time to teach your team how to create the best and most compelling content for your users and readers.

We will also teach your teams how to maintain and optimize existing content and the ins and outs of keyword research!

Search Engine Marketing

SEM and SEO are two concepts that can technically be considered synonymous. The difference between the two terms is that some experts prefer to call paid advertising SEM and organic growth of the website through content creation and optimization SEO.

However, both paid ads and organic search results are intertwined and often used together in order to achieve certain goals. Ads are great for special occasions, such as the Holiday season, to generate high-volume traffic temporarily in order to capitalize on the occasion and generate large revenue, even though it will be temporary. There has to be a balance between the two and with a well-developed and well-thought-through strategy, both can be used advantageously. 

This is why paid ad campaign management is included in our training. Your team will learn how to balance between organic SEO and paid SEM by evaluating search traffic sources, and how to avoid keyword cannibalization which will save you money while continuing to grow your online presence!

Video Marketing

As of late, videos are increasingly gaining more popularity among people over written content. The majority of internet users prefer watching a short video about the company, product, or tutorial rather than reading an article, even if it is short. Also, having videos on your website will help to generate more organic traffic, will improve your SEO, and will generate more sales, therefore it is the reason most growth marketing and SEO campaigns include videos nowadays. Since the importance of video content is gaining momentum fast, we added video marketing and video content creation lessons to our corporate SEO training, where we will teach your marketing crew how to produce awesome content, from drone video production to e-commerce product showcases!

Web Development

When it comes to SEO, both frontend and backend development teams are crucial for the success. Even though users will only interact with the website’s interface and will never know what goes on behind the scenes, proper coding and integration are necessary to provide online users with the best user experience possible. Search engines prioritize smooth websites that load fast, are secure, and cause no issues to users, which can be achieved when 

both teams are working in unison. Therefore, during our training both frontend and backend teams will work together on various projects, from optimizing server response times, and security to an accessible layout for both bots and users! 

However, there will be some differences in the training between the two teams as well. 

Frontend will also learn to optimize design responsiveness and functionality to meet the best web and SEO practices in order to pass Google’s Core Web Vitals or other search engine equivalents and how to implement schema markup automation with or without the support of their backend development team.  

The backend will focus on content delivery networks and integration with such providers as CloudFront, CloudFlare, Fastly, and Bunny. Site architecture is also key in load balancing and proper PageRank (and its equivalents with other search engines) “sculpturing” and consolidation or routing, which comes very handy when an enterprise has more than one website or when a corporation decides to expand its existing website. Also, partial acquisitions or mergers of domains and online public assets such as blogs, entire websites, or communities will be included in the training for backend dev teams. 

Design

Implementation of proper SEO starts at the design phase of web development. Using poorly designed templates can create hard-to-solve problems in SEO that sometimes cannot be fully resolved. Building a good website that ranks high on search engines isn’t as simple as one may think.

Also, most web designs are created by graphic designers who have zero knowledge or understanding of coding principles, making the life of a web developer very complicated. A poorly designed website cannot rank well in search simply because it might not be as responsive or user-friendly on either mobile or desktop versions, and sometimes even both. Also, the desktop and mobile versions should match properly without overlaps, out-of-pace pictures, cut-off sentences, or minuscule shrifts. Another issue might be the format used for pictures on the website, if they are not all the same, the website overall will not look good or load as fast as it should. All of these points will be covered during the SEO training course.

Trainees will also learn how to choose the proper formats for page speed optimization, prevent excessive use of conversion plugins for said files, and make design and images available and viewable by Googlebot by choosing a proper contrast.

What will be the focus of the training for marketing and dev teams?

The tasks performed by the marketing team and web development team within the organization are rather different, even though they have one common goal to achieve.

 It is quite common for the marketing team to have unrealistic expectations from the dev team because marketing programs in educational institutions do not require students to take any coding or web development courses, therefore they lack knowledge and understanding of basic coding principles and think that writing a code is as simple as making a cup of coffee.

This often creates frustration and resentment towards the marketing within the development team, resulting in delays and even halts of the project.

 This is why at SEO Jokers we believe that providing the right education for each team and focusing on team integration will help to create more understanding and cooperation between different departments, resulting in better quality and shorter timeframes for any project, because both teams will have a better understanding of how things are done on each end.

Who should be trained in SEO?

We suggest that you train all employees who are involved in marketing, social media management and marketing, content creation (writers, videographers, graphic designers), web developers (very important!), search engine ads managers, and anyone who at some point comes in contact with your website, by either directly or indirectly, because collaboration between teams and team members from different departments is critical in implementing successful SEO strategies. You can have a great plan on how to skyrocket your SEO, but if your left-hand needs to know what your right hand is doing, reaching those goals will be a challenge, and nearly impossible to overcome.

Nevertheless, we understand that training a large group of individuals on the same day from different departments could be difficult, therefore we train different departments individually, but our training includes collaborative assignments allowing team members to practice what they learn during training. 

It is also worth mentioning that your employees are not going to become virtuoso SEO experts after one training. Still, it will open the door for them to keep an eye out for many rookie mistakes that often hurt SEO, unbeknown to those who make them, leading to lower-than-expected results, despite all the efforts and investment. However, with time and continuous relationships with us or other SEO experts, they will build on their knowledge and become better and better at SEO. A direct connection and an opportunity to receive help from an expert on a continuous basis are key, therefore we offer a mentoring program option following the training, where any team member can get in touch with us at any time and receive feedback on what they are about to do and get all of their questions answered.

Where will the training take place?

The training can take place in person at your location or online. It is up to you to decide which option is more convenient.   

We also offer standardized courses that are offered in person, online, and as a combination of both. If you want your employees to get basic knowledge of SEO, then those would be your best options.

For smaller businesses, the training will be conducted online, however, if you are located in the Salt Lake City, Utah area, Idaho, Montana, and Wyoming, our specialist might be able to travel to your location for in-person training.

Marketing Executive SEO Training

As a marketing director, executive, or even a company owner, having a deeper knowledge and more in-depth understanding of SEO and online marketing can only be beneficial since it will allow you to plan better strategies and give you more control over the entire process. Knowledge of SEO will also help you to identify current trends and quickly change your SEO plan, to match the demands of the general population.

What is our approach to corporate SEO training?

At SEO Jokers we stand for a holistic approach to SEO, which means that everyone involved in marketing should have at least a basic understanding of coding and web development.


We also recognize that you cannot train an entire team to be the best at all aspects of SEO and Web best practices, however understanding how things are done by the developers on the backend will result in better cooperation between the members of marketing and dev teams, because they will know why certain things cannot be done and some things could only be done a certain way. 

A holistic approach will do better than anything unless you are considering this training for your web developers who take the hat of SEO or would like one of your experienced developers to take over the task of SEO specialist. Then the training will be more specialized, focusing only on topics directly related to SEO for web developers.  

And yes the most common downfall of most “SEO experts” is not having any coding or web development experience, which often results in no results for you.

Also, our SEO corporate training is tailored to your specific needs and, therefore, will differ from the training another corporation received, as your goals might not match the goals of another company and your teams might have a different experience and expertise than employees of another enterprise. We will perform a thorough evaluation of your current SEO status and will determine what your employees already know and what knowledge they will require: whether we should start with basics or jump straight into advanced strategies. Such a personalized approach will yield results faster than any other general SEO course or training. 

Why should you consider SEO training for your employees? 

There is no business without employees, they are your business’ bones, blood, and other vital organs that you direct to operate in a specialized manner. Employees pretty much “run” your business, each one playing a small part, but when combined become vital for the survival of the company. When all your employees work smoothly like parts of a Swiss clock, your business thrives. Research also shows that when a company trains its employees, the retention rate goes up, because employees find tremendous value in small details and opportunities for growth they receive while working for your company. Also, having an in-house SEO team that is well trained in SEO strategy tailored for your company is an added benefit, because your employees already know and are well integrated into the corporate culture of your company, and its operations and are well aware of what is approved and what is not. Therefore, by training your current employees, you are saving time and resources that you would otherwise spend by bringing in an outsider or onboarding a new employee. 

Why should you consider SEO training for your employees? 

There is no business without employees, they are your business’ bones, blood, and other vital organs that you direct to operate in a specialized manner.

 

Employees pretty much “run” your business, each one playing a small part, but when combined become vital for the survival of the company. When all your employees work smoothly like parts of a Swiss clock, your business thrives. Research also shows that when a company trains its employees, the retention rate goes up, because employees find tremendous value in small details and opportunities for growth they receive while working for your company.

 

Also, having an in-house SEO team that is well trained in SEO strategy tailored for your company is an added benefit, because your employees already know and are well integrated into the corporate culture of your company, and its operations and are well aware of what is approved and what is not. Therefore, by training your current employees, you are saving time and resources that you would otherwise spend by bringing in an outsider or onboarding a new employee.

 

In terms of costs, unlike many other companies offering SEO courses or pseudo certifications, we don’t change our price for the training based on the number of employees you would like to train. The price is set and it will not increase even if at the last moment you have more people than intended initially, as long as you accommodate the space to fit everyone. If a large number of people attend, the class will simply move into lecture-style training without diminished quality of information given, of course.

 

We also do not give homework assignments outside of the classroom, as we understand the specificity of adult education. All assignments and educational projects are incorporated into the business environment that is tailored to the specifics of the industry that you are in. 

Free SEO Training

We also recommend watching and following Google’s resources on Google Search Central and Google Search Console YouTube channel.

However, our blog also has a lot of resources and if you read carefully you will find mentions to join our online community 😉

PPC Rehab

Are you a cannibal?
$ Custom
  • PPC Optimization
  • SEO Training
  • SEO Plan
Contact Us

Sometimes, companies choose PPC when they are unsuccessful in generating organic traffic to their website for a number of different reasons. However, at SEO Jokers we strongly recommend moving away from paid ads, since they essentially hurt your SEO and therefore offer a PPC Rehab Service that will lower your advertising costs and increase your revenue through building your company’s online presence organically.

Our PPC rehab plan is specifically designed to recuperate you from paid ads on search engines, however, we also offer solutions for LinkedIn ads, Facebook ads, Instagram ads, and other platforms that charge you money for impressions or clicks that may never result in leads, closed deals, and revenue.

Remember, while you are paying for ads, your competition steadily grows their SEO which will bring them permanent results on a long-term basis.
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