What are the topics that will be covered for each team during the SEO training?
Content is King! It is the pillar of SEO and therefore one of the most important things that you should focus on and dedicate a lot of time to, because, without great content, you are not likely to rank at all. People do not typically search for a company, they either search for a product or an answer to a question that they have. Most visitors land on a website through an article in a blog that answers the question that they searched for.
Hence, the more answers to the questions within your industry you provide and the more interesting, authentic, and unique the information is in your articles, the more people will read them, and thus the more often a search engine will suggest your website to other users searching for similar things. As you have gathered by now, user experience is paramount and this is why we dedicate time to teach your team how to create the best and most compelling content for your users and readers.
We will also teach your teams how to maintain and optimize existing content and the ins and outs of keyword research!
Search Engine Marketing
SEM and SEO are two concepts that can technically be considered synonymous. The difference between the two terms is that some experts prefer to call paid advertising SEM and organic growth of the website through content creation and optimization SEO.
However, both paid ads and organic search results are intertwined and often used together in order to achieve certain goals. Ads are great for special occasions, such as the Holiday season, to generate high-volume traffic temporarily in order to capitalize on the occasion and generate large revenue, even though it will be temporary. There has to be a balance between the two and with a well-developed and well-thought-through strategy, both can be used advantageously.
This is why paid ad campaign management is included in our training. Your team will learn how to balance between organic SEO and paid SEM by evaluating search traffic sources, and how to avoid keyword cannibalization which will save you money while continuing to grow your online presence!
As of late, videos are increasingly gaining more popularity among people over written content. The majority of internet users prefer watching a short video about the company, product, or tutorial rather than reading an article, even if it is short. Also, having videos on your website will help to generate more organic traffic, will improve your SEO, and will generate more sales, therefore it is the reason most growth marketing and SEO campaigns include videos nowadays. Since the importance of video content is gaining momentum fast, we added video marketing and video content creation lessons to our corporate SEO training, where we will teach your marketing crew how to produce awesome content, from drone video production to e-commerce product showcases!
When it comes to SEO, both frontend and backend development teams are crucial for the success. Even though users will only interact with the website’s interface and will never know what goes on behind the scenes, proper coding and integration are necessary to provide online users with the best user experience possible. Search engines prioritize smooth websites that load fast, are secure, and cause no issues to users, which can be achieved when
both teams are working in unison. Therefore, during our training both frontend and backend teams will work together on various projects, from optimizing server response times, and security to an accessible layout for both bots and users!
However, there will be some differences in the training between the two teams as well.
Frontend will also learn to optimize design responsiveness and functionality to meet the best web and SEO practices in order to pass Google’s Core Web Vitals or other search engine equivalents and how to implement schema markup automation with or without the support of their backend development team.
The backend will focus on content delivery networks and integration with such providers as CloudFront, CloudFlare, Fastly, and Bunny. Site architecture is also key in load balancing and proper PageRank (and its equivalents with other search engines) “sculpturing” and consolidation or routing, which comes very handy when an enterprise has more than one website or when a corporation decides to expand its existing website. Also, partial acquisitions or mergers of domains and online public assets such as blogs, entire websites, or communities will be included in the training for backend dev teams.
Implementation of proper SEO starts at the design phase of web development. Using poorly designed templates can create hard-to-solve problems in SEO that sometimes cannot be fully resolved. Building a good website that ranks high on search engines isn’t as simple as one may think.
Also, most web designs are created by graphic designers who have zero knowledge or understanding of coding principles, making the life of a web developer very complicated. A poorly designed website cannot rank well in search simply because it might not be as responsive or user-friendly on either mobile or desktop versions, and sometimes even both. Also, the desktop and mobile versions should match properly without overlaps, out-of-pace pictures, cut-off sentences, or minuscule shrifts. Another issue might be the format used for pictures on the website, if they are not all the same, the website overall will not look good or load as fast as it should. All of these points will be covered during the SEO training course.
Trainees will also learn how to choose the proper formats for page speed optimization, prevent excessive use of conversion plugins for said files, and make design and images available and viewable by Googlebot by choosing a proper contrast.