Nathan Gaidai
Nathan Gaidai
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This Is How Web Accessibility Improve Your Search Engine Ranking

This Is How Web Accessibility Improve Your Search Engine Ranking

Table of Contents

One of the very important facts about addressing accessibility standards and implementing them in their entirety is the impact that it has on SEO and your website’s ranking. Many companies who want to increase their sales or generate more traffic to their website should address web accessibility as a critical element in their plan.

Because many people do not understand what implications accessibility can have on SEO and, more importantly, how it can improve it, we will tackle this topic in our new blog.

Continue reading and learn more about accessibility, SEO, and ranking of your website, how these two are intertwined as well as how accessibility has a significant impact on improving your ratings.

So let’s start!

 

What is Web Accessibility?

Web accessibility, to put it simply, is implementing a series of practices so your site is available for people with disabilities as much as possible. Accessibility is not just addressing the issues and adapting the content to the specific disability. It also includes features that help people who prefer surfing the web on their mobile devices or those with slow internet connection.

Accessibility on the general level includes practices such as adapting the entrance to the building for people with wheelchairs. Translated to the online world, it assures that there are features on your website that help and ease the navigation for people with visual impediments or voice control navigation.

Legal Requirements

Web accessibility is the right thing to do and comes with many moral premises and legal obligations. Making web accessibility a legal requirement means more websites adapted to the needs of people with disabilities while it can open up significant markets for new customers.

The three most essential regulations in the USA are Web Content Accessibility Guidelines (WCAG), the Americans with Disabilities Act (ADA), and Section 508 of the Rehabilitation Act.

 

SEO and Web Accessibility

Following this guideline allows you to act according to the law and rank higher on the SEO. We will deal with this further in the following sections of our blog. Still, it is worth mentioning features such as alternative text for images, headings, or page titles required by the guidelines, which are also considered important for SEO and your ranking.

 

SEO Explained

SEO or Search Engine Optimization is a set of practices that can help your website, or your page, rank higher on the browser.

 

The Idea Behind SEO

To understand SEO and why it is implemented, it is important to know the psychology behind it. According to statistics, people who look for certain things tend to choose the first few options outlined on the first page of the search.

Therefore if you want to have revenues from your websites, either by reaching more customers or using the web space for sales, ranking high on the search should be your priority.

 

How SEO Functions

Because SEO is a set of practices designed to improve your positioning of web pages in organic search results we mentioned, it is in your best interest to have a good SEO strategy and implement the best practices.

The overall process behind SEO starts with crawlers, often known as bots or spiders. Search engines like Google use them to collect data on all the content located on your site. They are programmed to track internal links and external links to pages. Also, the crawler can grasp what each website is about, and based on this, using sophisticated algorithms, crawlers get the most accurate list featured in the results on the browser.

This algorithm is programmed to recognize features such as text-heavy web pages, news stories, pictures, videos, listings for nearby businesses, and other more specialized sorts of material.

Elements of seo

Elements of SEO

Therefore some of the key elements to include in your page/post/content include:

  • Aligning your content with search intent
  • Write compelling title tags and meta descriptions
  • Make content rich with photos and videos
  • Optimize page speed
  • Build linkages
  • Create SEO-friendly URLs
  • Build backlinks

 

Impact of Web Accessibility on Search Engine Ranking

The overall impact of web accessibility on SEO is immense and scratches over several areas. In this blog, we will tackle the six most visible features of web accessibility that impact Search Engine Ranking.

Impact of web accessibility on seo ranking

User Experience (UX)

One of the key elements expected from a web design is exquisite user experience. This means that a web designer is putting users first when they create a website and ensure straightforward navigation of your website and easy access to all its features.

Good user experience and design also mean that the users with a particular form of impediment are also considered and that features of the website are easily accessible.

If you wonder what benefits user experience has on SEO, remember that Google has made it clear that websites with great UX will rank higher on search results pages (SERPs).

Naturally, this is not something that solely impacts the ranking, but most features considered good user experience also affect good ranking. Examples include site load time, mobile compatibility, quality content, and internal linking. All these are included in great UX while also playing a role in SEO.

 

Schema Markup

Schema markup is a “code” that informs search engines what your page is about and how it should be shown to users. Schema.org is a community of developers and webmasters founded by Google, Microsoft, Yahoo, and Yandex, who collaborate to maintain, promote, and improve Schema markup. The schema markup is in the form of structured data and helps organize pages and posts so that search engines can display them correctly to people.

Accessibility tools use Schema.org to describe to users the content of your website. With more website advancement, additional markup is needed to understand the website’s content.

Here is also where SEO benefits come to light. Markup is considered one of the most impactful forms of SEO.

Schema markup improves click-through rates on your pages because they add rich snippets to your page results in search engines. Google grabs these snippets based on schema markup, and snippets are known to increase the traffic clicking through to your website.

 

Sitemaps and Crawlers

A sitemap is an outline of the content present on your website and the links attached to it. Most CMSs have plugins that update the HTML sitemap automatically as you add more content.

From the accessibility perspective, users with visual impairments often choose HTML sitemaps to navigate a site. It is his way they access the content quickly.

Similarly, search engines find and index all the pages on a site thanks to an HTML sitemap. When the search engine crawler finds your sitemap, they’ll also find all the links on the page and help you rank higher on the result page.

Impact of web accessibility on seo ranking

Title Tags

Title tags are titles to each page on your website, and they are presented on the title and the primary link on a SERP, but not on the page itself. They are visible only at the top of your web browser and on a Google search results page.

Title tags make it easier for people using screen readers to comprehend the differences between multiple pages quickly. Therefore title pages are, from the accessibility point of view, critical to accurately reflect the content on that page.

Title tags are also relevant for SEO since your title tag usually determines your display title in SERPs. Ultimately, writing a title that accurately reflects page content is a win-win.

 

Descriptive Alt Text

Alt text improves user experience and provides a textual alternative to all visual elements on a page. It describes an image in the back end, unlike captions visible to all the viewers on the page/post.

As you can assume in the accessibility sense, it ensures that visually impaired people and users of tools such as screen readers can access your site and get information even from images. Therefore Alt text needs to be accurate and describe in detail the image you are using.

From the SEO perspective, search engines look for alt text on images and controls within a web page and connect it as an external link. Google uses alt text to understand the subject matter of the picture. You will rank lower on the results page if it is lacking. For you as an advertiser, ranking high on Google Image searches is a massive opportunity.

 

Video Transcriptions

A video transcript is the text-based version of an audio-video file. Video transcriptions must be present on a page or post, as many individuals prefer to consume information in various ways, including reading over listening. It is especially beneficial if the video is one of the key elements of your content.

From the accessibility perspective, if a video is an element of a page, the transcript is necessary for people with hearing impediments and prone to seizures.

Transcripts are also extensively used for SEO, especially indexing, because they are seen as crawlable content. On a similar note, transcripts can help to determine intent within the content by providing extra relevant information.

This relevance is a significant ranking factor. In addition, you are including keywords that can help you in the process of ranking higher and seeing your content as something useful for the audience.

 

Conclusion

In this brief overview of the connection between SEO ranking and accessibility, you can note how intertwined these two are.

It is also important to accentuate that great alignment in practices connected to these two features assures that web designers put their effort and implement all necessary to achieve the highest compliance.

As noticeable, the importance of SEO has extensively impacted the better implementation of accessibility standards which is why it is essential to keep the practices intertwined.

We hope our blog helped you grasp the idea behind these two concepts and informed you of best practices that you should follow.

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