Nathan Gaidai
Nathan Gaidai
Table of Contents
This Is How Small Businesses Grow With SEO

This Is How Small Businesses Grow With SEO

Table of Contents

Do you want your business to grow with SEO? Sometimes it takes time for small businesses to gain a good amount of traffic. At first, you might feel overwhelmed especially if you’re understaffed because are a lot of different things for you to prioritize that are equally important for you to make a profit. This ranges from logistics, operations, accounting, sales, and marketing.

For now, let’s talk about marketing and search engine optimization. One of the main reasons why these two things are essential is because you will rely on them for leads, it’s pretty much in charge of growth! However, the truth is, not many small businesses know how to do it the right way. You would be surprised that 9 out of 10 small businesses fail in this aspect. 

This article aims to increase the odds by helping small business owners understand how to grow their businesses with SEO. To break it down, we created this list to serve as a basic guide for business owners or aspiring entrepreneurs.

This is how small businesses grow with seo

Videos and Social Media Presence

When we talk about social media, you might immediately think about Facebook, Twitter, or other popular social platforms out there. While the two mentioned above can be a good source of traffic, what we suggest is to start with video platforms. Look for free platforms that allow you to upload extremely high-quality videos such as YouTube or Rumble. 

At this point, having your videos on a free platform is the best way to share quality video content cost-effectively, unless you would like to pay an additional $50/month or more to host it on your own server.

Have a Mobile-Friendly Website

Let’s face it, over 6.9 billion people, or 85% of the world’s population have smartphones, which makes the internet accessible on the go as long as you have cellular coverage. Because of this fact, search engines would be crazy not to give importance to these mobile users.

In SEO there’s a term called mobile-first indexing where search engines give priority to ranking websites that are mobile-friendly. The point is that search engines understand the needs of the masses and prioritize user experience. Since most of the online traffic is done via mobile devices, you have to make sure that your website is mobile-friendly.

Make Your Website Easy to Use

Most websites are extremely slow, have pop-ups, and are generally unusable or annoying. Although it’s getting better as days pass by, it will at least take until 2030 to transform the entire world wide web into a pleasant experience. The idea is to make it easy for the users to navigate and understand your website, connect with your audience, or sometimes even add a touch of humor.

Have a Working Phone Number

In business or life actually, there’s nothing worse than a missed opportunity. You’d be surprised by the missed call statistics we see during hours when the businesses are supposed to be open. Make sure your contact details are updated.

Also, some businesses don’t have phone numbers or WhatsApp, and some don’t even check their emails. Make sure you give users the option to choose their preferred contact method.

Visible Pricing

Most businesses do not disclose pricing information on their website. Businesses that do, on the other hand, show transparency and trustworthiness. Having a visible one makes it easier for customers to decide or even plan their next purchase. 

Customers like visible pricing, because in their minds they would think that you’re not providing a quotation based on a specific customer. Instead, you’re equally pricing your product or service no matter who they are.

HTTPS or Secured and Encrypted Website Connection

On the browser bar, there would usually be an indication if your site is secure. In Google, if it has a padlock icon, this means that the connection is secure. Technically speaking, there’s a thing called Secure Sockets Layer (SSL) installed on your server to make a safe connection between you and your customers.

Without SSL, when connecting or purchasing from your website, imagine having your customers ride a bus with their credit card numbers written on the back of their shirts for everyone to see. Having an SSL makes those numbers encrypted, garbled, or censored for their safety.

Implementation and Projected Cost

All in all, in our experience, you need to shed a few thousand dollars regardless, or some of your precious time plus around $1,000. Let me explain.

First on the list is that you need a professional video of your business, a good videographer does not even start the car for less than $500.

Editing would probably be another $200 if it’s a 2-minute video. Music license? Revisions? I guess you get the picture. That gives you a single video. This is why I said a few thousand dollars. But definitely, you can do this part without cost. If your fancy iPhone has a nice camera. But you need to spend a lot of time to pull it off on your own.

Now, the most challenging part is finding a good web developer. This is a lot more important than the video mentioned above. It’s challenging because there are a lot of scammers out there that can’t tell left from right when developing a professional business website. However, once you have hired a trusted developer and created videos for your business. All of your real problems are gone. SEO should be a non-issue.

Once you have a running website, write around 50 articles about your business, remember to write them yourself, and publish them on a blog. One blog post every week preferably, and do NOT use AI, actually write it. This attribute alone will place you in the top 1% of all small businesses out there. Search engines notice that immediately! Especially if you have a regular schedule of publishing content.

Bonus Tips to Grow With SEO!

To manage your website statistics, use Google Search Console. This is a great tool to monitor any issues that you can communicate with your developer one item at a time. There might be errors there, but don’t worry, google likes to alert you a bit too much.

Start listing your business on Google Maps with a business profile. Gradually update it according to the guidelines. Other search engines have their equivalent “Google Maps” interface as well.

 

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