Applications are on a totally different playing field when it comes to marketing. It is usually more expensive because of competition and the level of difficulty. Our SEO expert shares his opinion on how much it can cost.
How Much Do Apps Spend on Marketing?
By the word apps, I guess you mean applications and all these companies that have apps. Well, putting it on the Play Store is one thing, but if you are going to do a lot of marketing for something that is going to sell as an app, it could be a lot of money. You are getting into a realm that is completely different. It could be a million dollars a year in paid ads without even blinking an eye.
Why Is It Expensive?
Why is that? Because just building an app costs money. I mean, an Android developer, a good one, if you are selling something good, it is going to cost you at least eighty thousand dollars a year in salaries, unless you can get somebody offshore. That is maybe going to cost you half.
We are talking about a lot of money in the industry, so your competition is higher, and the marketing for these things is expensive.
So, if you are thinking of making an app and “oh, it is just going to be the best of the best,” unless you are getting five stars from anybody who downloads it with extreme reviews like “oh my God, this is the best thing ever,” you are going to need to spend a lot of money. Probably a million dollars a year, in my opinion. I have seen companies run with less, but, you know, it did not go well. It did not end up well.
