JDi converts customer experiences into creative insurance industry solutions. JDi’s premier software solutions are developed to help businesses avoid spending money on outdated operations, such as manually keeping paperwork that can be kept online for AI to manage and sort.
Since some of JDi’s websites and products are strictly aimed towards the insurance industry, it makes them very hard to rank for. Even for long queries.
Google also likes niche sites, and all of JDi Data’s products were condensed into a single, overflowing website.
Main Challenges
There were several challenges that needed to be addressed within this process, and they included separating the website into smaller niche sites, followed by applying white hat SEO techniques and improving marketing strategies to boost organic traffic and conversion rates. Furthermore, off-site duplicate content needed to be removed, and the overall user experience needed to be better.
Applied Solutions
Several different approaches were used to tackle the presented challenges.
Breaking Down the Main Site
Because Google’s algorithm really does prefer niche sites, the main JDi website was broken into multiple niche-oriented websites. This way, they would be recognized as a unique solution for different user queries, which would make them rank better.
Applying White Hat SEO Techniques
The website development was combined with carrying out white hat SEO techniques and well-researched online marketing strategies. To further improve the user experience, a smooth website was built on Elementor, and page speed was boosted with a little help from NitroPack, which works great with WordPress!
The desktop versions were created, and the website’s mobile design was optimized!
Since 301 permanent redirects were used to achieve the best user experience, there was no need to use canonical tags.
Upgrading Content and Removing Duplicates
Content was gradually shifted and migrated, over the years, from one site to another, dividing it into easily navigable categories for users and robots alike. The amount of content available on the websites was increased to compensate for the loss of traffic on the main site.
Simple but effective content upgrades were made as well – added subtitles to make it more user-friendly, new photos and videos were uploaded, new featured images added, and the blog was enriched with infographics.
Also, off-site duplicate content was removed, and metadata and heading tags optimized, together with alt descriptions, to make content more accessible to users.
Results
All of these actions had positive effects on the website and overall user experience.
Organic Traffic Increased By 85%
The total amount of traffic was higher, and conversion rates were better!
Improved Core Web Vitals
By dividing the main website into multiple niche-oriented websites and building it on Elementor, Core Web Vitals were optimized, and the Page Experience algorithm was updated.
Topping the Search Results Page
Because of content upgrades and optimization, JDI Data’s main website landed at the top of the search results page for specific, business-related keywords.
The website kept its rank despite variations in keywords, which means that the content was recognized as quality within the business niche.
The website even appeared at “position zero”, which means that Google took the “golden snippet” from the website’s content and showed it above all other search results, at the very top of the search results page.
While mobile optimization is still underway, mobile indexing helped immensely, due to the algorithmic mobile-first indexing update in 2018, even though most of the potential clients are not using mobile devices.
It increased the client’s campaign performance, especially once the targeted audience was specified for different services by optimizing multiple sites.
This case demonstrated that Google algorithms do prefer niche sites, especially when they contain valuable, quality, keyword-related, and directed content.
