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Nathan Gaidai
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Which one is better Facebook Ads or Google Ads

Which One Is Better: Facebook or Google Ads?

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Is it a good idea to use Facebook or Google Ads in advertising your business? People have different insights about which platform to use and they actually have different pros and cons. Learn more from our SEO Expert.

Which One Is Better: Facebook or Google Ads?

Which one is better Facebook or Google ads? I would say Google but I would recommend to avoid both just because it’s not like a tattoo it’s like a sticker like you get the traffic and if you don’t pay it’s gone, kind of you’ll have to keep paying there was a big mess and 2020 with antitrust lawsuits and data privacy concerns, and a lot of things changed in the Ads industry between Facebook and Google, you can Google about it and find some info, some of it was going to be a little harder to find but it relates to US Congress changing some laws and people complaining and that Tick Tock Scandal and all these other things today you would definitely need somebody to optimize your ad campaign. 

Back in the day I wouldn’t recommend it all the time because Google ads were like not struggling but they had like a very good system. So for example, nowadays if you’re trying to put two words in a search like tennis shoes and it will find you tennis shoes and they find you pink ones as well right in the ads keywords results but before if you put tennis shoes you could  say I only want to rank for tennis shoes today the situation is completely different and I wouldn’t even recommend Google ads over Facebook ads because of it but the issue with Facebook ads actually is the lack in my experience which ended around 2021 is that Facebook kind of charges you for Impressions not necessarily per clicks while Google is doing the other way around so they’re kind of like different it’s funny I wouldn’t recommend either of them but Google is usually better because the the difference is that when when you show an ad to people on Facebook it’s actually something that just shows up on their feed when they’re scrolling or doing something less in their search engine but the intent of the user in Google search is actually looking for something and it’s usually commercial intent or buying intent, they have intend to find something because they’re literally on a search engine. 

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