One of the JDi Data’s products, Times Manager, was designed to help businesses stay on top of their schedule, so in order to improve its online presence and user accessibility, and optimize overall user experience, the website was completely redesigned, related content was extracted from the main JDi Data site, ads, Play Store, and iPhone listing upgraded, YouTube SEO upgraded as well, and a few more things that you can read about below.
But first, a few words about the Times Manager. It is a mobile app designed to track time and help you stay on top of your business schedule, organize time more efficiently, prepare invoices faster, and even send them directly to your client’s or business associate’s emails, so you do not have to worry about missing a deadline.
Main Project Goals
Times Manager already had a website, but the analysis pointed out an unsatisfactory ranking, accompanied by a complicated interface. So the overall goal was to optimize user experience, improve website rank, attract more organic traffic, and introduce new designs.
Step-By-Step Process
The first step was a complete redesign of the website, focused on a more user-friendly interface, followed by technical optimization, such as efforts to reduce redirects and external resource dependency, as well as adding a little help from NitroPack to improve page speed.
To enhance user engagement, account creation and access were optimized for fast and smooth performance, just as the access to different available payment plans and tutorials on how to use the app. Links to app downloads, whether through the Play Store or App Store, were made easily recognizable and accessible.
Since Times Manager was one of JDi Data’s products, the main JDi website had a lot of related content, which was migrated to the redesigned Times Manager site, in order to make it more niche and specific business oriented, because Google algorithms prefer it that way.
The blog design was further upgraded and the blog itself saturated with different media – new, branded featured images and infographics, keyword-related images, and embedded videos.
Mobile Optimization
Because most clients who choose Times Manager are always on the go, and the app was created so it could be used from your mobile device, it was only natural that the website would be completely mobile-friendly.
The website’s mobile performance was optimized and the interface kept simple and intuitive, so users could find all relevant information in just a few scrolls or one or two clicks. Links to the Play Store and App Store were kept, as well as tutorials, very easily accessible, so users did not have to go above and beyond to find exactly what they needed. This was followed by the optimization of touch interactions for better accessibility.
YouTube SEO Optimization
Besides the website, the YouTube search ranking was improved to help the channel reach a wider audience. For this purpose, the business description was upgraded and enriched with business-related keywords that will help the YouTube search algorithm, and thus users, find the content more easily.
Since the main product is the app that users need to have an account for, YouTube channel offered concise but comprehensive tutorials – from how to make an account to how to use different app features for your business advancement and advantage.
SEO-optimized video descriptions were added to all videos, which included video and business descriptions, timestamps, transcripts, and important links. Videos from the channel were added to the website and the blog, which helped create a user-friendly circle between the website and the channel.
Improved Listings and Ads
Except for the website, the Play Store and App Store listings were improved as well. Business and product descriptions were upgraded and made elaborate but concise, saturated with business-related keywords that would help users reach the product more easily when using store search engines.
Because the client also wanted to include paid ads in their promotion, Google ads were prepared, and that process included selecting the right ad objective and campaign type, defining the targeted audience and the budget, as well as brief, keyword-rich text that the ad would display.
Results
As a result of interface improvement and technical optimization, the website’s performance improved, and it successfully passed the Core Web Vitals evaluation.
Increased Organic Traffic by 3x
Because of content migration, the website’s content was additionally enriched and incorporated more business-relevant and related keywords, identified through a previous keyword analysis. This increased the website’s organic traffic, as visible in the image below.
