Shade Monster has more than 25 years of full-service expertise in luxury window treatments for homes and businesses. Their work is based on high-quality products to provide clients with unique and personalized pieces.
Goals and Steps of the Project
For this short-term project, an effort was put into Shade Monster’s website, which is built on… Shopify! It’s not Matt Cutts‘ most recommended platform for SEO enthusiasts. So the first step was redesigning the website and optimizing it for mobile-first indexing. Shopify is a pain in the butt, but if you do not have a developer on your team – just stick to your promos and a blog and write great descriptions, images, and videos of your store!
In addition to web development, technical SEO adjustments and local SEO best practices were applied to boost the brand’s presence. Annoying SEO issues were encountered, particularly related to editing robots.txt and finding a system that will integrate Schema Markup flawlessly, like RankMath.
That’s not all. The work included a variety of optimization techniques, including the use of adequate image formats for a better user experience and presenting important information more understandably.
Focus was also on resolving issues that negatively affect user experience, like slow image loading times and the elimination of unnecessary bloat codes and useless plugins.
Product pages were optimized, and Shade Monster’s YouTube channel was created.
And regarding users, after doing some research, it was discovered that a lot of users were confused about the checkout process. So it was simplified, and here is a video that shows users how easy it is to order on the website:
Keyword analysis was performed to find the longest-hanging fruits.
To increase traffic to the website, internal linking and keyword density were improved, and these strategies proved very weak due to some black hat SEO techniques that were used on the website by a previous SEO snake oil “expert” so irrelevant and “toxic” links were disavowed.
The YouTube channel was meant to enhance the user experience on the website and help search bots pick up useful content to snippet on search as shown here:
Results
After everything was said and done, results started coming in fast.
Increased Website Organic Traffic by 110%
Thanks to the successful implementation of content optimization, the website’s ranking was boosted.
It pushed the product pages to the 1st page for our desired queries!
