CTrax is a software developed to organize certificates of insurance for businesses of all sizes efficiently. CTrax is unique because it interacts with Vendor Cost Control and Claims Manager. JDi first created software to address the demands of a single insured, a single policy, in a single circumstance. Yet, as needs grew, they enhanced the software’s capabilities and added more features.
Main Challenges
CTrax’s new website needed to address the algorithm updates, reduce external resource dependencies, and improve caching to improve the user experience. The website’s content marketing plan also needed improvements.
What Was the Solution?
Work with CTrax included the development of a brand-new website that first addressed the algorithm updates, which, back then, were upcoming news – the page experience and Core Web Vitals. Also, page speed was a significant concern both for algorithmic and user experience reasons.
So it was optimized for fewer external resource dependencies and better caching.
New Marketing Plan
As suggested by SEO experts such as Matt Cutts, the most common search queries associated with CTrax were analyzed, and a content marketing plan was created to increase the likelihood of ranking for desired and relevant keywords such as “coi tracking” and “fake coi”.
Schema Markup
Schema markup for the FAQ page was also applied, and the video sitemap was created.
Content Creation Campaign
A content creation campaign was implemented, and it consisted of content creation alongside the exportation of content from video and image formats into text for accessibility and SEO purposes.
Optimizing User Experience
User experience optimization was emphasized to improve the website’s experience and online presence. Active collaboration with the product developers to create a demo page was also in place!
This is a favorite for most potential clients, provides the best user experience, and is also mobile-friendly!
Results
These are the results achieved by implementing these solutions.
Passed Core Web Vitals
Because the website was optimized for fewer external resource dependencies and better caching, the number of redirects was reduced, and content mixture issues were fixed. That way, page loading times significantly decreased and passed the Core Web Vitals algorithmic evaluation with a bit of help from NitroPack.
Organic Traffic Increased by 98%
Do search engines like niche sites? It’s a question of quality, but overall – yes!
By applying a new marketing plan and the results of the analysis of the most common search queries associated with CTrax, the website landed on the 1st page of search results, without spending a single dime on Google Ads.
And since CTrax was previously a part of the main JDi Data’s website, these actions further proved that search engines like quality niche sites.
Conquering Google Rich Results Thanks to Content Improvement
Content creation campaign, combined with the implementation of schema markup for the FAQ page and the creation of a video sitemap, helped CTrax appear on Google search’s rich results with essential industry-related FAQs that help users and businesses learn about possible automation for their business needs.
