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Nathan Gaidai
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Choosing The Perfect Domain Name: Here’s Why It’s Important

Table of Contents

Here’s a thought I’m sure you don’t think of every day: It’s harder to choose a domain name than it is to choose a name for your kids. To be honest, we are pretty sure you’ve probably never thought about it.

When naming children, we usually find inspiration in people from the past, from books, or our favorite movies/TV shows. Unless you are Elon Musk of course.

It’s not as simple when it comes to finding the perfect name for your domain.

Now, another question that is sure to come to mind is: Is it that important? And the answer to that question is: YES! (in all caps).

It’s because choosing the perfect domain name for your business will have an unimaginable impact on your overall success. It’s one of the most important steps in establishing your presence online. The domain name is the very first thing that the client comes into contact with, for example by typing it into the search bar to open your website.

Not only that, but it also affects the impression that potential clients have of your website and your brand as a whole. By choosing the perfect domain name you can increase the clients’ interest and drive more traffic organically to your website.

On the other hand, a poorly chosen domain name can deter users from the website and would be a nuisance to change later on. In the process, your brand and search engine rankings are going to take a hit. That’s why it’s important to carefully plan and choose the perfect domain name for your website from the beginning.

Not only does it define your website, but your domain name will also communicate important information to both human visitors and search engine bots alike.

Although we cover this topic in detail below, it’s generally useful to pick a domain name that is memorable, brandable, and easy for clients to type or pronounce. To add another layer of complexity, it’s useful to keep it as short as possible and avoid anything way too specific.

In today’s edition, we will cover step by step everything that you need to know about domain names, why they are important, and how to choose the perfect one for you. And after you are done reading you will be well-equipped to pick the perfect domain name, SEO Jokers style.

Let’s jump into it!


What’s in a Domain Name?

Before we answer that question we need to understand all of the pieces of the URL (uniform resource locator). It consists of the protocol (HTTPS), the subdomain (www), domain (for example google), and top-level domain (for example .com).

So, just by looking at the subdivide we can see that the domain name is the part between the subdomain (www) and the top-level domain (.com for example) in the URL. For example, our domain name is “seojokers”.


Why is the Domain Name so Important?

Now, since we know what a domain name is, we need to know why it’s important.

Simply put, your domain name is as important to your brand as is your logo and business name. Some businesses might neglect that fact.

Even if every other part of their branding is top-notch but the domain name is subpar, it’s likely going to rub potential customers the wrong way, which in turn will convince them to go to another business that offers a similar product/service.

However, if you have nailed the perfect domain name (and the web address in general), potential and active customers will be more eager to interact with your website and business, as well as share it with others. The marketing principle of “first impressions matter” applies here as well since apart from your social media accounts and ads, the domain name is one of those aspects of your business that users will get in touch with first.

Also, another thing to consider is that it’s really difficult to change your domain name once the website is live. It’s doable but comes with a lot of side effects. Apart from that, it’s time-consuming, it will also lead to a decrease in website traffic and unnecessary downtime for the website.

So, now we understand that our lives will be a lot easier if we take the time right now and come up with the perfect domain name.

Apart from the mentioned above, the domain name also has a direct impact on other aspects of your business online:


Professional appearance

Just like a physical location, our domain name is our brand’s address online. And a concise and tailored domain will contribute to the potential and current clients perceiving our brand as more professional and trustworthy, making our business more well-rounded.


Easy to find

Going with the perfect domain name for our business website will ensure that it’s more memorable and help potential users find us easily. In turn, it will also lead to more brand exposure, recognition, and overall more organic website traffic.


SEO boost

Granted a lot of factors play a role in SEO (search engine optimization), but the domain name is one of the most important pieces. Choosing the right domain name for your website will ensure that you get that sweet, sweet SEO boost.


Traits of the Perfect Domain Name



If we were to run the same ad campaign with one domain name being “seojokers.com” and the other one “seoandwebdesigningservices.com”, which one do you think would be more effective?

When it comes to forming the perfect domain name, we need to make sure that we think about the end-user. In general, the goal is for our clients to easily remember and accurately type our business domain name.

In other words, complicated, long, and uncommon words are really hard to remember and spell correctly when writing them into the browser. A good rule of thumb is doing a test with a group of people you considered “ideal clients”. If the people we have selected need to apply an extraordinary amount of attention and concentration to type the domain name correctly, it will mean that we are going to lose a considerable amount of traffic. On top of that, our brand image and market value will take a hit as well.



Following on the first point above, a consensus is that, when it comes to picking a domain name, less is more. The reason is that shorter domain names are usually easier to remember and therefore easier to type, which means more website traffic for your business.

To be able to achieve this, we recommend not exceeding more than 2-3 words. It’s also going to be easier to market your domain name on social media and every other form of marketing you use.


Keyword focused

The fact is that there are millions of websites on the internet. So, to avoid spending hours on end on Google, we use relevant words to help us find exactly the website/service/product we need. That’s where keywords come into play.

We would also recommend watching the following video:

Keywords worth considering are those related to what kind of service/product you offer (for example “SEO”, “domain”, “guns”, etc.), or even the business location. The latter would be effective because location-specific keywords will help you target local customers and users.

However, don’t go over overboard, since Google’s algorithms tend to recognize keyword stuffing in the domain name and penalize domain names with a lot of keywords (like the example above).


Website name = Domain name

This point might be obvious, but some businesses miss the mark. The domain name should be the same as the brand name, or as close as possible to it. If a potential client types your domain name and sees a different name on the website, it’s bound to create friction and distrust, and will ultimately lead to a loss of customers.


Brand name = Domain name

Just like the previous trait, it’s also important for the domain name to reflect the brand name as well. A usually useful tip is for you to build a unique brand name so that the business will stand out, gain recognition, and overall increase website traffic. But, be careful not to use any existing brand’s names or trademarks.



While we understand that this blog post is about finding the perfect domain name for your website, many businesses tend to get fixated on finding the absolute most perfect domain name. Therefore, a lot of time has been spent rethinking the domain name over and over again, while that time could have been spent building a great brand around a perfectly good domain name. Just even as a life tip in general, prioritize your time wisely.


How to Choose Your Perfect Domain Name

While we might not be able to choose the perfect domain name for your specific business, we are here to give you the blueprint on how to most effectively make the right choice. However, keep in mind that it is only a blueprint. And, although these are not fixed rules, they are often the best practices for picking the right domain name.


Step 1: Include one or more keywords

From choosing your name to be the domain name to choosing the name of the business, there are lots of ways to start coming up with ideas on how to choose the perfect domain name. However, the key component is choosing the right keyword.

The reasons for going with a keyword in your domain name are the same for including keywords in your content as well. It generates more traffic, therefore increasing your overall website ranking in search engines.

On top of that, keywords let potential customers as well about your business, what you do and what kind of service/product you offer. To be able to find the best keywords for your business, you can use Google Keyword Planner to find search terms that have both a high search volume and ideally low competition.

Once you have found the keywords that best represent your website and content as a whole you can continue to the next step.


Step 2: Use a domain name generator to find what’s available

Usually, the broader keywords that you had in mind are already taken and in use by other businesses. That’s why, since you already have a few keywords from step 1, it’s time to see what kind of options you have. While you could try to brainstorm a name by yourself, using a domain name-generating tool might be more effective.

As a pro tip: If you are not satisfied with the current domain name availability, try using a slightly different keyword, or try to find random ideas and keyword suggestions. An ideal scenario would be if you could at least find 3 domain names you would happily go with. Once you have done that, then it’s on to step #3.


Step 3: Select the perfect domain name

This last part is often the most subjective, since you already have a narrowed list, then it’s time to choose the perfect domain name you love the most. Having said that, there are some simple methods on how to make your decision-making process easier.

To summarize, the perfect domain name for your website should be:


Clear and easy to understand

As we mentioned above, long and complicated words are hard to understand and remember, and therefore write.



The perfect domain name should not only be easy to remember but also to be memorable for our target audience.


Simple to read and pronounce

The least amount of effort the users put into memorizing and writing the domain name, the better it is. And, as a pro tip, we would recommend avoiding numbers and special characters because they’re confusing when spoken aloud.


Top-Level Domain (TLD)

This is found at the end of the domain name (for example, “.com”, “.org”, “.net”, etc.) While “.com” is often viewed as the best, you might also want to consider location-specific top-level domain (for example “.us”, “.ca” or “.co.uk”)

In simple terms, this is the part at the end – .com, .org, .net, and so on. For many sites, .com is the best choice, since it’s what most visitors will expect and is easiest to remember. However, it’s getting harder and harder to find quality “.com” domain names, and users are becoming more accustomed to other extensions. So if you love a non-”.com” name, go ahead and buy it.


Step 4: Register the domain name

Once you have both the domain name and TLD, the only thing that is left it’s to buy the domain name. This often depends on which hosting provider you choose to go with. The usual practice is purchasing the domain name during the process of signing up for a hosting plan.

However, you don’t have to get those together since you can always purchase a domain separately through a hosting company. If you plan on doing the latter, we suggest checking the documentation of the provider or asking the support team for assistance on connecting the domain name with the website.

An additional video that may be of help would be the following:


Purchasing the Domain Name

This is an extremely important part, hence why we have dedicated an entire part to it.

As we mentioned above, while you can purchase the perfect domain name from a web hosting company, some will register a domain name for you for free (typically for a year) when you buy a web hosting service from them. On the other hand, other companies provide can do it all for you, for a fee that often depends on the company and the TLD (for example an annual fee of $10 – $15 for the “.com” top-level domain).

In any case, it’s totally up to you whether you want to register the name directly, with a domain name registrar, or with the web host provider. Our suggestion would be if you are planning on purchasing multiple domains to use one good registrar since it’s going to make everything easier and more convenient for you, while if you are planning on buying a perfect domain name and building a website, it would be better to go with a hosting company to keep everything in one place.

No matter which route you choose to go with, make sure to assign yourself (if you are the owner of the business) as the owner, the administrative, and the technical contacts for the domain name you have purchased.

The only key component to this that’s worth thinking about is: How to find a reliable company to buy my domain? Just like most types of businesses, there are hundreds of companies that provide this service from which you can choose.

There are some great hosting companies out there but if you were to ask us, we would recommend InMotion Hosting, which you can read more about here.

In any case, before making the decision we recommend looking into one important thing, which is the ICANN-Accreditation.

The domain registrar you go with should be accredited by ICANN, which is an NPO that exists to define how the domain name system functions and expands. In a nutshell, ICANN coordinates unique identifiers across the whole world to ensure the web is truly worldwide (“www”).

Another important factor to consider when choosing your domain registrar is looking at the price and availability of the top-level domain. This is especially important if you were planning on going with a country-specific TLD.



As we have discussed in this blog post, there are a lot of factors to take into consideration when choosing the perfect domain name for your website. It’s especially important nowadays since it’s one of the components to the success or failure of your presence online.

Like most stable investments in life, it’s better to invest your time beforehand to ensure success rather than have to deal with the hassle and damage to the brand’s reputation afterward. And, if you are planning on changing your domain name, we would suggest watching the following video:

Data is key here. That’s why we have decided on an entire blog post on this topic to list all of the information you need to help you make a data-driven decision.

And, if you scrolled through the entire blog post straight to the conclusion, here are the most important bits: The perfect domain name should be short, simple to understand, and remember. Once you have the name in mind, you can follow the instructions above to purchase the perfect domain name and get started with building the website, and (if you have already done that) start promoting your services and/or products online.

Keeping your domain name short, pronounceable, memorable, brandable, and easy to remember will get you off to a strong start. Once you have a name in mind, you can follow our suggestions for choosing a registrar and getting a free domain with your web hosting provider.

Additionally, above you will find all of the tips and tricks to make life easier for you and hope to help you avoid any potential problems that may come.

It may be a lot of work, but it’s going to pay off in the end. And if you need additional guidance and/or would like to discuss how to improve the performance of your website then please get in touch by clicking here.

Talk to you in the next one.

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