3 Types of SEO Restoration: Black Hat, Snake Oil and Algorithms

After investing time and money to increase your website’s organic traffic, the most irritating thing that can happen is having to do SEO restoration. In most cases, it’s due to Black Hat SEO techniques or an SEO company that does not know what they’re doing. In mild cases, they are due to algorithm updates, technical SEO, or lack of focus on user experience which is very much fixable. Learn about what to do when this happens and some useful white hat techniques from our SEO Expert.

SEO Restoration is something that I don’t wish upon anybody, but if if you’re already in this situation you need to remember first thing you need to diagnose and understand why is this happening. 

3 Types of SEO Restoration Explained

There’s usually three types of SEO restorations you would need. One is from black hat or negative SEO practices that are against guidelines that most people don’t know even half of them. And then there is simply not high quality SEO which is usually not something very harmful it’s fixable. And then there is the SEO restoration from a change in algorithm updates. An algorithm update is basically when Google changes some of their bylaws of their search engines or Yahoo or Bing which are not as big but they’re also important.

Dissecting What You Need To Do

So I would dissect first, make sure and understand what’s going on, make sure to choose a proper professional not just anybody you meet on the street or especially not your current company that got you to this point. So basically you want to make sure that you have access to everything, you want to prevent more from happening. And then if it’s black hat SEO it’s one thing, if it’s a bad SEO a “low quality SEO” that’s the second thing and then the third one is algorithm updates. So make sure you Google check if anything changed recently there are a lot of updates pre-covid, during covid and after covid. 

Google and Other Search Engines Don’t Hold Grudges

Google doesn’t hold Grudge unless you did something really bad and so does other engines. So let’s say I don’t know I messed up and my website didn’t have an SSL certificate for security on the top of the website and you know it caused some issues and I got removed from search and my website wasn’t mobile friendly and I didn’t have enough content. It’s fine you fix it, so you get an SSL certificate, you make sure your website is secure, you start removing content that’s not high quality or upgrading it or removing it if it’s copied from other websites which is very common. One thing you can do is take your text and Google it and see if it gives you synonyms and joint words. And then you know if it’s created by AI or somebody just copy paste it or translated from a different website. And then try to use it in the English version Google can figure it out in most cases. Translated, not so much but it will eventually pick it up, I believe, haven’t seen content that was translated that did well.

The Significance of User Experience

If your website was not mobile friendly, you make it mobile friendly. If it’s not desktop friendly, you make it desktop friendly. So it’s not so hard, so desktop-mobile, mobile-desktop, check the tablet if you want it’s not usually crucial unless you have a specific website that tailors to tablets like I don’t know you sell accessories for tablets. 

 So restoration is also part of a user experience process because like I always say search engines try to imitate the user experience. So try your website out, maybe you’ll figure it out. Fix all those things and it will just do well. A lot of people tell me “oh I’m not doing well my ranking is going down” and we pull up the phone or a computer and we check their website and then they’re like “whoa I had no idea my website is this broken or that these alerts show up or these pop-ups exist”. There’s also a guideline for against intrusion so for example like pop-ups show up on the screen, it’s annoying you know people exit right away. Or your website doesn’t load fast so there was a recent update that required a lot of websites to be faster if they wanted to show up in better search results for mobile for example it was AMP, I think now they don’t use it at all I believe they use this just the tests for page speed test to make sure your website loads fast.