Is it a good idea to use Facebook or Google Ads in advertising your business? People have different insights about which platform to use, and they actually have different pros and cons. Learn more about it from our SEO expert.
Which One Is Better: Facebook or Google Ads?
I would say Google, but I would recommend avoiding both, just because it is not like a tattoo; it is like a sticker. You get the traffic, and if you do not pay, it is gone. You will have to keep paying.
Antitrust Lawsuits in 2020
There was a big mess in 2020 with antitrust lawsuits and data privacy concerns, and a lot of things changed in the ad industry between Facebook and Google. You can Google about it and find some information.
Some of it was going to be a little harder to find, but it relates to the U.S. Congress changing some laws, people complaining, the TikTok scandal, and all these other things.
Optimize Your Ad Campaign
Today, you would definitely need somebody to optimize your ad campaign.
Back in the day, I would not recommend it all the time because Google ads were not struggling, but they had a very good system.
For example, nowadays, if you are trying to put two words in a search, like “tennis shoes,” it will find you tennis shoes, and they find you pink ones as well, right in the ads’ keyword results. But before, if you put “tennis shoes,” you could say you only want to rank for “tennis shoes.”
Today, the situation is completely different, and I would not even recommend Google ads over Facebook ads because of it.
The Differences Between Facebook and Google Ads
The issue with Facebook ads, actually, in my experience, which ended around 2021, is that Facebook kind of charges you for impressions, not necessarily per clicks, while Google is doing it the other way around. So, they are kind of different.
It is funny; I would not recommend either of them, but Google is usually better because the difference is that when you show an ad to people on Facebook, it is actually something that just shows up on their feed when they are scrolling or doing something, less in their search engine.
But the intent of the user in Google search is actually looking for something, and it is usually commercial intent or buying intent. They have the intent to find something because they are literally on a search engine.
