Nathan Gaidai – SEO Joker

An owner, founder and president of SEO Jokers

Nathan is a marketing-dev hybrid, and a certified web developer since 2006 who has shaped his interests in marketing and cyber security into a business model that is unique, innovative and has proven to be more effective in improving online presence than other traditional and commonly used methods.

As a local gym franchisee owner, Nathan is at the forefront of business development, spearheading cunning strategies individually tailored to meet specific needs of each individual client. His knowledge and experience as a web analyst and small business owner give an unprecedented advantage to SEO Jokers’ tactics in search engine optimization, marketing and web development that are suited for any business model, from restaurants to e-commerce, IT companies, financial institutions and the medical sector.

“Search Engine Optimization is at the crossroads where technology meets business.”
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Devoted to battling the shady business of black hat SEO techniques, Nathan spends much of his time educating the public on how to increase traffic to the websites organically and gain 1st-page position on Google search without paying for ads. This includes graphic and user experience design, front-end development, content marketing, analytics, advertisements, and marketing.

Nathan Answers

SEO is the future but it is also the past. SEO is not something new, it’s been going on “forever”. SEO is almost as old as the internet itself.

Your blog is the heart of your website. This is where most of your keywords, phrases, and the bulk of the content are. A blog on a website functions like a library at a university.

For example, a local Toyota dealership will write about their new in-stock hybrid models. In turn, search engines will populate them locally for searches such as “hybrid toyota near me”.

Don’t do Black Hat SEO. Do not buy links. Do not pay for blogs on other websites. Do not use AI for content generation. Educate yourself and your team in SEO & Web best practices.

It could be many things at once. The main reasons we encounter are Snake Oil SEO, Low-Quality SEO, and Technical SEO issues. For example the lack of a secure connection (SSL), duplicate content, thin content, bad user experience, intrusive popups, unfriendly mobile design, and slow page loading times.

We would recommend avoiding both due to keyword cannibalization. But if you can’t avoid it – do so wisely! For example before Christmas or on Black Friday. Google is click-based and Facebook is impression-based, which means their ads are shoved into people’s feeds while Google’s search ads are shown to users with actual search intent.

You can go on Fiverr, UpWork, or Google Maps and start searching but if you do not check portfolios, and do your research, you might be disappointed. Search engines are also a good place to look for web developers but the results will show top-notch developers that will charge a higher fee than most developers.

A Fractional CMO is someone who acts in a role of a Chief Marketing Officer and is currently retired or not interested in working full-time. For example, part-time long-term or full-time for a short term. Fractional executives are a great option to grow your business and are extremely hard to find and convince to work with you. Try and touch their heart when recruiting.

An E-commerce website price tag ranges from $3,000 to $10,000,000 depending on the complexity and size of the project. E-commerce websites take 2-12 months to complete depending on many factors. E-commerce websites are very expensive and their true cost is hidden in their upkeep, and not actual development like most people think. More products, more pages, more maintenance, more cost.


In 2006, Nathan graduated from John Bryce college as certified Internet webMaster and front-end developer, skilled in to help small businesses to advance their online presence and improve their online marketing strategies. The reason behind Nathan’s success is his believe that website should be built for user, not robots, and as a proof to his belief, Nathan has built

Nathan Gaidai is a marketing-developer hybrid with over ten years of experience with small businesses, startups, e-commerce, and IT companies to enhance their local and online presence.

He graduated from Shimon Peres High Tech School and is a Certified Internet Webmaster (CIW) with John Bryce College since 2006.

Nathan solely started and grew multiple businesses in the fitness, martial arts, and childcare industries, allowing him to gain invaluable experience in business development, sales, and marketing.

Check Out My Team

 Skilled in

  • XHTML, HTML,  XML, CSS, PHP and JavaScript
  • Search engine optimization and marketing
  • Front-end web developer
  • Web analyst 
  • WordPress developer 
  • Expert in cross-browser and platform compatibility
  • Cyber security 
  • Ad campaigns 
  • Website migration to CMS 
  • Google My Business and Google Maps 
  • Resolved Googlebot crawling issues specialist using robots.txt and firewallsSolved 
  • Google Search Console 
  • Removing Google penalties and uncovering Black-hat SEO techniques  
  • Page errors (400, 410, 401, 403, 404, 500), X/HTML & Javascript coding error specialist 

Fun facts 

  • Toddler Gymnastics Coach
  • Israel’s Kickboxing Champion
  • Certified Fitness Personal Trainer
  • Owner of MMA4KIDS
  • CPT, Youth Specialist