If you are starting off with SEO and looking for tools that can help optimize your site’s visibility on search engines, you might have come across ‘GSC’ or Google Search Console.
Is it something you really need to have, or is there a better option?
Google Search Console as an SEO Tool
Yeah, I’ll take it, because I want to see what my clients are looking for. Imagine I built a website for SEO, and then suddenly I see that people Google a lot about SEO success stories. Never even thought about it, right? And then I start pushing them out, and it works!
Benefits of Using Google Search Console
So, it works both from the SEO perspective and also the user experience perspective. So, Google Search Console gives you something nobody else can.
For example, Semrush gives you an estimate; they don’t really know what people are searching for. They estimate; the true raw data is in Google Search Console.
Better for Small Businesses
Ahrefs, Moz, and Majestic are great, but in my opinion, they are better for larger-scale enterprises, not for small businesses. You do not want to do that.