Brilliance Jewels stores are one of the best places for high-end jewelry. An inventory that offers anything from designer jewelry and antiques older than 100 years to engagement rings and rare vintage collectibles. Among their brands are Audemars Piguet, Rolex, Omega, Cartier, Patek Philippe, Hublot, Bvlgari, Chopard, Richard Mille, Balenciaga, Tiffany & Co., Hermes, Chanel, and many more.
Looking back to 2020, the importance of the user experience and page load time grew due to the coronavirus outbreak. Small businesses had to emphasize local SEO and automation since face-to-face customer interaction diminished due to increased mobile usage and working from home had significant adjustments to Google’s search algorithms. A business like Brilliance Jewels was well aware that a website is extremely important and benefited from having an e-commerce option for all its clients.
Fixed Desktop Core Web Vitals
Fixed Mobile Core Web Vitals
2021
2022
Fixed Page Experience Scores
Sustained Results for BOTH Desktop & Mobile
Brilliance Jewels’ website was redesigned multiple times and optimized for Core Web Vitals. In order to keep the website more recognizable for Googlebot, it was organized, cleaned, and boosted with new content during 2021. These improved vitals enhanced the user browsing experience while also increasing the website’s visibility on search engines.
Additionally, PageSpeed was increased across the entire website, which consisted of thousands of pages, and ensured it passed the page experience algorithm update for desktop and mobile devices.
Managing Brilliance Jewels’ website included creating and coding a functional layout while ensuring that it is compatible with all browsers, including mobile devices, and other devices that might access the website.
UX and SEO practices were applied to make it simple to place an online order directly from the website. Also, best practices for local SEO, according to Google’s Guidelines, were applied.
NitroPack is the most common choice for WordPress caching, since if it’s properly optimized alongside the SEO for jewelry stores, it will do very well. It did improve the user experience, conversion rate, and search engine ranking for Brilliance Jewels.
Eventually, the new website content made a significant number of impressions and clicks, which means that the search engine, as well as users, recognized it as relevant, quality content that can help. The top-rated blog posts mostly revolve around tutorials.
The article about spotting a fake Rolex ranked at “position zero” for specific keywords, as visible in the image below.
The article kept its rank despite variations in search entries.
This demonstrated that the content was recognized as relevant for this type of query.
Other tutorial articles, such as “How to Spot a Fake Audemars Piguet”, ranked high in Google search results as well.
Just like in the previous example, this article kept a high rank despite variations in Google search bar entries.
This means that Google recognized the content as highly relevant for different kinds of related searches.
The same article even made it to the “gold snippet”, as visible in the image below.
The content concisely and correctly answers a question the user might have about a related topic.
“How to Spot a Fake Cartier Bracelet” was another article with a high rank.
Its rank remained consistently high despite variations in searched keywords, which is visible in the image below.
Here is another demonstration of the article’s rank, despite changes in the query.
The rank remained consistently high even when searching other related keywords.
Google recognized that article as an answer to one of the FAQs users ask.
The article also landed in the “position zero” of Google search results for specific keywords.
To get a better insight, you can see which articles were some of the most attractive ones and ranked the best in the image below.
The most popular search terms and pages for Brilliance Jewels were identified and capitalized on.
Also, we manage the web development aspect & maintenance and make sure to keep thousands of product pages optimized for search bot crawlers and users. We followed Google’s guidelines:
As recommended by Daniel Waisberg from Google Search Central, the best practices to find people and navigate the eCommerce website include:
- Publishing all the products you sell (in-store and online)
- Creating pages known as Product Detail Pages (PDP) that explain the product to sell
- Adding product images that display the product with transparent background and from different angles
- Adding a detailed description of the product
- Adding information on purchase details such as availability, price, shipment, and taxes
- Adding customer ratings and reviews to help shoppers with their product research and purchase decisions.
During the initial implementation of technical SEO for jewelers in 2020, fixing layout shifts improved the user experience, which resulted in a major increase in traffic.
Results
2019 – 2020
2021 – 2022
August – November 2022 (3 month view)
2022 – 2023
