Nathan Gaidai
Nathan Gaidai
Table of Contents
What is Email marketing

What Is Email Marketing?

Table of Contents

Some might not know what email marketing is and some have already considered it as a common term. The truth is that the effectiveness of email marketing depends on the database you have, the number of emails, and how organized it is. Knowing that Email marketing has been used for over a decade, our President discusses the effectiveness of this technique today.

What Is Email Marketing?

Email marketing is one of the oldest forms of marketing in the modern era. Email marketing in my opinion is a headache but it’s not bad if you already have a built system. Starting to do it it’s kinda ‘eh’ and you also need to have a database. If you have only like 3,000 to 4,000 emails, how many emails are you going to send two, three, and then you’re gonna start losing them, or they’re gonna report you that you’re spamming them. You need to be very concrete when you use email marketing. 

For example, you need to have organization, if you want to start an email marketing campaign for people who like cats, you have to make sure you have the data for people who like cats. You want to make sure that these people actually like cats so anybody who’s gonna put a like on this video or put a comment on it and is gonna go an subscribe from this video because they like a bullet. Then I know I can send them like a cool video, and a cool video with a cat. But most companies don’t actually keep organized data. They have one person managing it then he quits or whatever and then the data gets ‘poof’ mashed up like mashed potatoes. Doesn’t work very well, there’s a lot of maintenance. 

Usually, there’s one person in the whole company that manages all of that, and even him he’s overwhelmed, like “I get 10 to 20 thousand emails a month, I need to sort them out and organize them.” It’s not for small businesses, um it could work but not always.

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