“The objective is not to “make your links appear natural”; the objective is that your links are natural.”
“Think about what a user is going to type.”
“If you have an outstanding product, world-class content, or something else that sets you apart, then you can step back and start thinking about how to promote it”
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”
Diane Forrester
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.”
“SEO is no longer just a job title, it has become part of everyone’s job description.“
“The success of a page should be measured by one criterion: Does the visitor do what you want to do”
Aaron Wall
“SEO isn’t an entitlement program. It’s an ongoing investment that must be resourced properly. It’s not a one-hit, one-phrase paradigm. It’s not built on quick wins for trophy phrases.”
