Boris Cosmetic is a plastic and cosmetic surgery center with over 40 years of experience. By using today’s most advanced surgical techniques, Boris Cosmetic aspires to provide each patient with the greatest experience.
The Main Objective
The best user experience was the main objective of the process of creating a site that helps visitors receive the consultation for the procedure they are interested in.
Step-by-Step Process
A brand new website was developed, with mobile compatibility in mind.
The page experience was optimized for users to browse the website with ease, clicking links without zooming in, and navigating effortlessly.
Schema Markup
Schema markup json-ld code was implemented to define many website elements in a way that all major search engine spiders would understand.
Video Sitemap
A video sitemap was one of the first steps, but it required more content for the blog as it has a variety of topics that feature videos, such as client testimonials and frequently asked questions answered regarding cosmetic surgery, and videos of surgeries.
Authority And Trust Building (E-A-T)
A successful SEO strategy is always better if multifaceted, also known as holistic SEO; therefore, On-Page and Off-Page Optimizations were worked on to increase website traffic and help bots and Google human quality raters to recognize the website as legitimate by adding doctor certifications and credentials according to the E-A-T Google algorithm update.
YouTube Search Engine Optimization
Additionally, YouTube is the 2nd largest search engine on the planet, so Boris Cosmetic needed search engine optimization for their video content on the web as well, therefore, it was optimized for search engines and for users.
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YouTube campaign also included the production, editing, and publishing of surgery and FAQs videos, to improve audience engagement, offer highly requested information, and bring a sneak peek into the operating room.
Google Maps Optimization
Due to the large amount of positive reviews that were collected on Google, a decision was made to capitalize on it and chose the route of Local SEO with Google Maps.
Results
After everything was said and done, the results that followed were truly inspiring.
Speed Score Increased by 98%
After implementing SEO solutions, website performance drastically improved.
Improved Search Engine Ranking
Using the best web and SEO practices alongside installing NitroPack improved the user experience, conversion rate, and search engine rankings.
Google Search Console Impressions Increased by 150%
Over time, strategic efforts paid off, and more users were able to find the website and the business. In the period between 2024 and 2025 alone, the website created lots of organic traffic and impressions, as visible in the image below.
Over 35k Business Profile Views in Three Months
Thanks to Google Maps listing optimization, people could find the doctor and his business just by using the Google search bar.
All information about his practices and credentials, business location, as well as positive reviews left by happy patients, were easily accessible to users.
