SEO is important to gain organic traffic and broaden your reach within the world wide web. People looking for your type of content/product/services through search engines would have a higher conversion rate because most of them have already figured out what they are looking for. SEO takes time and it doesn’t happen overnight, if you are not familiar with it and get involved with things that may damage your SEO, your website might lose the opportunity to be at the top of the search engine results page.
What You Should Not Do in SEO?
I would say don’t do black hat SEO. Find out what a black hat is. It is just very simple stuff. Well simple stuff for me maybe or someone who is in the industry, but buying links is a bad idea. Paying for anything that is not organically made, aka writing real content, is a bad idea. You don’t want to get into chat GPT, open AI type of stuff, because Google spends billions of dollars, if not trillions. Maybe not trillions, yet, but soon, with inflation, on their software.