Nathan Gaidai
Nathan Gaidai
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The Case For A Web Developer That Is Experienced in SEO

The Case For A Web Developer That Is Experienced in SEO

Table of Contents

Boris Cosmetic is a plastic and cosmetic surgery center with over 40 years of experience. By using today’s most advanced surgical techniques, Boris Cosmetic aspires to provide each patient with the greatest experience.

The best user experience was our main objective in order to provide a site that helps visitors receive the consultation for the procedure they are interested in. We developed a brand new website with mobile compatibility in mind,

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We implemented schema markup json-ld codes to define many website elements in a way that all major search engine spiders would understand.

A video sitemap was one of the first steps but it required more content for the blog as it has a variety of topics that feature videos such as clients testimonials and frequently asked questions answered regarding cosmetic surgery and videos of surgeries. Additionally, YouTube is the 2nd largest search engine on the planet, so Boris Cosmetic needed search engine optimization for their video content on the web as well therefore we keep it optimized for search engines and for users on both mobile and desktop devices!

Quick tip: WordPress can automate most of your technical SEO with RankMath.

Boris cosmetic desktop design
Boris cosmetic mobile design

A successful SEO strategy is always better if multifaceted also known as holistic SEO; therefore, we worked on On-Page and Off-Page Optimizations to increase website traffic and helped bots and Google human quality raters to recognize the website as legitimate by adding Doctor certifications and credentials according to E-A-T Google algorithm update. Using the best web and SEO practices alongside installing NitroPack we were able to improve the user experience, conversion rate, and search engine rankings.

Page speed ​​before after

 

We optimized the page experience for users to browse the website with ease, clicking links without zooming in, and navigate effortlessly. However, due to the large amount of positive reviews that were collected on Google we decided to capitalize on it and chose the route of Local SEO with Google Maps.

Google maps insights

 

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